Tiered Link Building: What is it and How to Use it?
If you are looking for ways to boost your website traffic, then you should definitely implement tiered link building to your website’s online marketing.
While it may sound like a complex strategy, it is actually quite simple. In fact, there cannot be a simpler or more cost-effective way of achieving organic growth.
Black hat tiered link building involves the use of low quality, spammy and automated backlinks to point to your website. Such practices are often penalized by Google and I’d strongly recommend you to stay away from them.
White hat tiered link building may include creating original, high quality articles and blog posts that are then repurposed to other content types, including answers to questions posted online, blog comments, podcasts, videos, slideshows, PDF documents, press releases and more. Content is then published and shared across different websites that are known as Tier 1, Tier 2 and Tier 3 websites.
Tier 1
These are the websites that link directly to the content on your website. You can repurpose or rewrite your original content to be used for your Tier 1 sites.
Tier 2
The high value and original content on websites in Tier 1 is then blasted via social bookmarks and other web 2.0 sites that have lower domain authority (DA) than the websites included in your first tier. These sites are Tier 2 sites of your tiered link building strategy.
Tier 3
This tier features websites with least DA and may include a number of nofollow links. The purpose is to balance the dofollow and high DA links from Tier 1 sites with some nofollow and low DA links to make the SEO activity appear natural and organic to the search engine crawlers.
A white hat tiered link building has to have the following essentials:
Manual Link Building: stay away from spammy and automated link building strategies as they may negatively impact your website score and even get the website permanently banned on Google
Focus on High Quality: This is not your average Joe’s work. Without high quality and original content created by a seasoned digital marketing professional, your link building campaign may not deliver the intended results.
Guest Posts: In my view, guest posting is the most essential component of any effective tiered backlink campaign. Guest posts published on high DA websites are highly suited for the Tier 1 arsenal of your campaign. Typically, you are allowed to include a link in the author or bio section of the guest post.
In addition to link benefits, high value and informational guest posts can also send huge chunks of direct traffic to your website, which leads to more immediate results of your link building efforts.
Hire a Professional Guest Blogging Expert
If you think that tier link building is too complex, you can always hire the services of an offsite SEO expert who specializes in guest posts and other key facets of this campaign. I also think you’d find this Fiverr guest post gig very useful.
Tiered Link Building
While it may sound like a complex strategy, it is actually quite simple. In fact, there cannot be a simpler or more cost-effective way of achieving organic growth.
Black Hat Tiered Link Building
Black hat tiered link building involves the use of low quality, spammy and automated backlinks to point to your website. Such practices are often penalized by Google and I’d strongly recommend you to stay away from them.
White Hat Tiered Link Building
White hat tiered link building may include creating original, high quality articles and blog posts that are then repurposed to other content types, including answers to questions posted online, blog comments, podcasts, videos, slideshows, PDF documents, press releases and more. Content is then published and shared across different websites that are known as Tier 1, Tier 2 and Tier 3 websites.
Tier 1
These are the websites that link directly to the content on your website. You can repurpose or rewrite your original content to be used for your Tier 1 sites.
Tier 2
The high value and original content on websites in Tier 1 is then blasted via social bookmarks and other web 2.0 sites that have lower domain authority (DA) than the websites included in your first tier. These sites are Tier 2 sites of your tiered link building strategy.
Tier 3
This tier features websites with least DA and may include a number of nofollow links. The purpose is to balance the dofollow and high DA links from Tier 1 sites with some nofollow and low DA links to make the SEO activity appear natural and organic to the search engine crawlers.
Essentials of White Hat Tiered Link Building
A white hat tiered link building has to have the following essentials:
Manual Link Building: stay away from spammy and automated link building strategies as they may negatively impact your website score and even get the website permanently banned on Google
Focus on High Quality: This is not your average Joe’s work. Without high quality and original content created by a seasoned digital marketing professional, your link building campaign may not deliver the intended results.
Guest Posts: In my view, guest posting is the most essential component of any effective tiered backlink campaign. Guest posts published on high DA websites are highly suited for the Tier 1 arsenal of your campaign. Typically, you are allowed to include a link in the author or bio section of the guest post.
In addition to link benefits, high value and informational guest posts can also send huge chunks of direct traffic to your website, which leads to more immediate results of your link building efforts.
Hire a Professional Guest Blogging Expert
If you think that tier link building is too complex, you can always hire the services of an offsite SEO expert who specializes in guest posts and other key facets of this campaign. I also think you’d find this Fiverr guest post gig very useful.
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