Is Link Building for SEO still Valid in 2019?

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Link building is still one of the most important facets of SEO. It requires a diverse set of skills, including content marketing, programming and psychology skills to build high quality links that can improve your website ranking in Google and drive traffic to your website. This guide discusses how to build quality links.

Basics of Link Building


Quality backlinks impact your website score more than any other factor. Google itself has acknowledged that backlinks, alongside content and RankBrain are their three top ranking factors in their algorithm.
Google_ranking_factors
Google's top 3 ranking signals

Why are Links so Important even in 2019?


Before its Penguin update, Google accepted low quality links as well. Today, Google places a lot of emphasis on link quality and penalizes low quality and spammy links.

Important Facts about Quality Links


  • Not all links are valued equally in the eyes of Google. Factors, such as website page rank and domain authority impact the quality of a back link. Ahrefs is a resource that can be used to determine the page rank and domain authority of any website you are considering as part of your link building activity.
  • Another factor that Google considers is the relevance of the website linking to your site. A high quality link from an irrelevant website may not offer the same benefits as a high quality link from a website that is more relevant to your site’s theme.
  • Also, links found somewhere in the middle of a webpage are found to offer more value than links in sidebars and footers.
  • Anchor text is another factor that is still considered by Google in 2019 as a ranking signal. Anchor text is the clickable text section of a link.
  • Link co-occurrences are the keywords and phrases that occur around the link. This text gives useful information about the webpage to the search engine bots, making it another important ranking factor.
  • From SEO standpoint, you should aim for dofollow links that are counted as endorsement of your page by the search engine crawlers. It also helps to get a few nofollow links to make the linking activity appear more natural and balanced.

Conclusion


So yes, in short, link building is still very valid for SEO in 2019. Alongside content, it is the most important ranking factor. You should aim for high quality links that are loved by Google and get your site ranked quickly.

If you're struggling with your website traffic, then I'd strongly recommend you to check out my guest blogging services on Fiverr.

Comments

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  2. AnonymousJuly 16, 2019 at 4:53 AM

    Very interesting and informative blog about the link building in seo and I must appreciate your work well done keep it up.

    ReplyDelete
  3. Rebecca D. McNeelySeptember 16, 2019 at 12:31 AM

    Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up. buy high-quality backlinks

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